Many bloggers syndicate their content using Twitter, FriendFeed, Google Buzz or other services. The headline or excerpt from your post automatically posts to one platform and then to another. It’s an effective method of getting your links out to multiple audiences however few have taken steps to ensure their syndication strategies are disclosing properly.
Most bloggers place their disclosures at the end of a post, well outside of any excerpt range. No bloggers disclose in their headlines, and nor should anyone start. But as these posts flow out to the other platforms – or even an RSS feed offering only limited content – it is leaving a lot of posts with material connections and no matching disclosure statement.
Bloggers should ensure that their disclosures occur early enough in content that it is picked up within the RSS feed and disable their automated syndication and manually feed info to other networks so the proper disclosure can be made where necessary.
DisclzMe offers a possible solution allowing you to maintain automated syndication to other platforms. A link to your professional DisclzMe account automatically appended to your syndicated content would ensure a disclosure is made without sacrificing many characters. Linking to a full statement of your disclosures with each syndicated tweet ensures that your audience knows where you stand and ensures you are being open and transparent. You will need to ensure that your particular blog platform allows you append additional content for syndication, although beginning your posts and excerpts with your disclz.me url may also be sufficient and would ensure it’s inclusion within the RSS feed.